Customers also want authenticity and to feel like they ‘know’ more about who they buy from – something UGC can help with because it comes from people who interact with a brand.

Stat: 57% of consumers will increase their spending with a brand if they connect with it and 76% will buy from it over a competitor – Sprout Social

Ultimately, UGC helps you connect with customers and followers in a way that’s meaningful and builds trust. It’s known as the modern word-of-mouth, which we all know is very effective in marketing.